CRM, Creating Customer Satisfaction with a Click

CRM, Creating Customer Satisfaction with a Click When people ask, “What is CRM?” the literal answer is, “Customer Relationship Management,” but that doesn’t really convey much in terms of what all CRM does for a business. This CRM definition is too narrow to really explain everything the system does if it is working to its Read more about CRM, Creating Customer Satisfaction with a Click[…]

CRM Systems

7 Steps to Map and Drive the Customer Experience

  7 Steps to Map and Drive the Customer Experience We continually hear companies say that customer experience is extremely important to them. Yet, according to a Bain & Company survey 80 percent of businesses believe their customer experience is superior, while only 8 percent of customers agree. Clearly there is a disconnect between what Read more about 7 Steps to Map and Drive the Customer Experience[…]