What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising (specifically Google AdWords).
Pay per click (PPC) advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. Pay per click marketing delivers instant traffic and offers many ways to compliment existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy, and any SEO plans armed with facts, not assumptions.
There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.
At the heart of direct marketing is developing relationships with the right audience at the right time. Our small business pay per click experts will be a valuable part of any marketing effort. Pay per click (PPC) is a great tool for both the exposure to your target audience and the critical audience intelligence a good Pay per click (PPC) management campaign provides.
AcuTech provides complete Pay per click (PPC) program development (or overhaul of an existing ppc campaign) as well as ongoing optimization and management services. Whether you need month-to-month management, a new set of eyes on a campaign, or a complete rebuild for your internal team to manage, we can help.