Website Speed Optimization
Having good SEO means doing a lot of different things well. Many websites likely excel in certain areas and lag behind in others. For example a website could have great content but bad technical setup. Most websites out there probably have a weakness in one area or another. The things we mostly hear about to improve search engine optimization are content and links. Yes, these things are very important but the technical aspects can’t be ignored. One of these technical aspects is website speed optimization. Today we will look at why this is so important to SEO and the result of not making it a priority.
Why is website speed optimization important? It is actually a really simple concept. Site speed is important because it is a determining factor in the user experience of a website. It only makes sense right? Websites that take forever to load are incredibly frustrating to browse and most of us will leave pretty quickly if a website is taking too long to load pages. Google basically sees it the same exact way. Google and other search engines are trying to provide their users with the best websites possible on search results. Displaying a slow website that they are going to get frustrated on isn’t a good result in their eyes.
How do you make sure this doesn’t happen to you? The most simple thing to do is to have a fast website server. This is something that is incredibly simple to do but might cost a few extra dollars a month to have your site hosted on a fast server. It is worth it. Every aspect of SEO has some importance. The flashy things like content and links definitely play a major role, but having technical issues such as slow site speed will hurt those efforts if you are not careful.
- Use a Content Delivery Network (CDN)
- Move your website to a better host
- Optimize the size of images on your website
- Reduce the number of plugins
- Use website caching
- Implement Gzip Compression
- Database optimization in CMS
- Reduce the use of web fonts
- Detect 404 errors
- Reduce redirects
- Use prefetching techniques